Innovation simplified: seven key steps
1. Incubation
Identification of new business opportunities, based upon analysis of market trends and overall business mission and strategy
2. Ethnographic Research
Observe real-life behavior to uncover unmet needs at home, work, and on the go
3. Future Scenario Immersion
Explore emerging needs by placing users in future-focused situations
4. UX Lab Research
Use research and rapid iterative prototyping to create user-centered design solutions
5. Consumer Behavior Modeling
Test product concepts with quantitative surveys to predict preference, sales, and impact
6. Touchpoint Innovation
Improve the full customer journey—from marketing to packaging, online shopping, retail and customer support
7. Satisfaction Feedback
Measure the individual elements of satisfaction on an ongoing basis to identify any problem areas, refine the experience and gauge what has the greatest impact on overall satisfaction
UX research as a part of the complete product development process
UX research should be grounded in a clear set of KPIs to create a strong measurement framework for product development. Continuous feedback loops help ensure the product stays aligned with user needs from early design through market performance.
The holistic customer journey & how to influence it
The customer journey is holistic, spanning every product and brand touchpoint. Users don’t separate what they see online from what they experience in-store—it is a unified experience.
Working with us
Cognisights will work with your research, design, product, engineering, analytics, financial, and marketing teams to help you get more from your research. This includes not only analysis but socialization of the newly formed insights within your organization.
We can help you put in place processes to ensure better integration of your different sources of research cross-functionally for your internal teams in a way that fosters communication and usage of insights by your business.
